One factor that frustrates all of us is uncertainty and unpredictability. Even after we desire a new journey and discovering one thing new, we nonetheless anticipate finding out what is going on to occur subsequent. It is simply the best way most of us are constructed.
Once we are uncovered to uncertainty regularly, our nervousness goes up, our stress goes up, and we search some strategy to keep away from this persevering with. If you happen to consider this by way of your prospects, this is not factor. In case your prospects are offered with uncertainties and confusion regularly, they too get anxious, annoyed, and finally depart to seek out someplace that does not trigger this to occur.
I name this “Random Acts of Excellence and Chaos.” It is the place your buyer expertise is unpredictable from everyday, individual to individual, so it causes your prospects to be troubled… and finally depart.
I occurred to be touring to southern California a short while in the past and had the “alternative” to enter Macy’s in Costa Mesa CA, close to Newport Seashore. I often dread going into Macy’s for a wide range of causes, lots of which I am certain a few of you have got skilled. Certainly one of which is that there isn’t a one round that will help you when you want some steering so it’s like purchasing on-line, solely you are in a retailer. AFter wandering round for some time, you what you are in search of, resolve when you prefer it (with out asking any questions), after which go attempt to discover a checkout line to pay for it. Sound acquainted macys my insite?
Nevertheless, this time full demonstrated the idea of “Random Acts of Excellence and Chaos” completely. This go to was completely different. I went to the mall with my spouse since she was in search of a “mom of the bride” costume for our daughters upcoming wedding ceremony. Whereas she was purchasing, I selected to wander across the mall since it’s a very “high-end” mall that caters to a really distinct class of buyer. These weren’t the standard shops present in your typical mall… this mall had shops like Bloomingdales, Sax Fifth Avenue, Dior, and each different high-end luxurious retailer you’ll be able to consider… most of which I’ve by no means heard of earlier than. I at all times know I am within the improper place while you stroll by shops the place there are 20 purses filling a complete retailer and guards within the entrance of the shop door to greet you. These shops clearly carry a hefty price ticket for his or her items.
However as I wandered round in search of a espresso store to seize an Americano whereas I used to be ready for my spouse to complete her purchasing (or wanting), I noticed an indication for a Starbucks. Apparently sufficient, it was positioned on the highest flooring of the Macy’s retailer… a bizarre location from my perspective. So I took the escalators up three flooring to the highest and grabbed my espresso.